Last Updated on July 4, 2021
The Call-to-Action is the digital age’s marketing go-to, but it should fit your site for maximum conversion. Here are great call-to-action options for different websites.
The call-to-action has become an essential part of every marketing effort, including what is one of today’s main marketing avenues – your website. Ensuring that you are making the most out of this potential marketing gem is essential in leading your visitors to take the action that is most beneficial for you.
What is a Call-to-Action (CTA)?
A Call-to-Action section is an invitation for a user to take a desired action. This will allow you to guide your website visitors on their user journey. After consuming content on your website, you should direct them to what their next step could be. It could be to:
Tips on making an effective call-to-action button
So how can you take advantage of call-to-action buttons to influence your website visitors to take that next step? Here are some tips:
1. Use persuasive and compelling language
Think from your website visitors’ perspective. What would invoke emotion and prompt them to click through your call-to-action? One way to do this is to include your value proposition–how will clicking through your CTA benefit your website visitors? You could offer something for free or at a discount for a limited time. One of the most common ways people do this is by offering a discount code for joining a newsletter.
2. Make your CTA easy to click through
Have you ever encountered a CTA form that asks for too much information? A common mistake people make is requesting too much information. In an article by Dan Zarella, it shows that the number of form fields you have is inversely proportional to the number of your conversions. This means that the more fields you add to your CTA will most probably lessen your conversion rate.
3. Design a call-to-action that stands out
It’s important that your CTA stands out. There are many ways that you can do this, such as using Don’t make the mistake of including too many CTAs in one page–this could overwhelm your website visitors. Think about your objective and focus on that.
Effective WordPress Call-to-
Action Examples for Inspiration
If you feel like “Learn more” just doesn’t do the trick for your site, here are some great options for different website types.
1. Business Sites
2. Advocacy Sites
3. Professional Services or Portfolio Sites
Conclusion
The Call-to-Action is essential in today’s digital landscape. There are a lot more options than “Learn More”, and you need to choose ones that let you make the most out of this simple but all-important section.
These are just a few samples, let us know if you want to get more great call-to-action options from the Stackable Team.
