Last Updated on January 27, 2021
Part of brand building is making sure that you show that your brand can be trusted especially online. Here are tips to help you improve your website’s credibility.
Showing credibility is one of the challenges when building your online persona. After all, dealings online kind of removes the authentic personal touch that real-life interactions innately have. This makes online credibility all the more important since people who visit your site want to know that they are dealing with a legit person who can deliver on what they are offering online. Here are some easy ways to boost your website credibility.
1. Have an Authentic About Page
You may think that an About Us page is just some sort of filler in your site. On the contrary, it is one of the things you can use to share your authentic story. Through your about page, your visitors can get to know more about your background and the path that led you to where you are today. This makes you more relatable and contributes to your legitimacy as an expert.
The first event I ever styled was my best friend’s wedding. It was purely a labor of love – I was the maid-of-honor and wanted to make sure that my best fried had the wedding of her dreams. The wedding turned out as the lovely success that we all hoped it would be. Some guests even said that it was one of the loveliest and most intimate weddings they’ve attended.
Five years later, we are now a professional events styling company, having styled more than 100 events. It’s been a great adventure since my best friend’s wedding, but ever since then, we’ve made it a point to treat every event as a labor of love.
2. Display Notable Statistics
Why do users fixate on numerals? Because numbers represent facts, which is something users typically relish. Sometimes people are looking for specific facts, such as a product’s weight or size, so product pages are certainly one place where you should write numbers as numerals. But even when a number doesn’t represent a product attribute, it’s a more compact (and thus attractive) representation of hard information than flowery verbiage.
Numbers give your visitors the assurance that you have extensive experience and that you’ve handled a good variety of situations that have enriched your career.
3. Display Testimonials
Testimonials are a great way to show that people are very happy with your work. While statistics are great at showing impressive numbers, testimonials give a more personal touch from clients who have actual experience with you.
It was the most special day of our lives.
The styling was everything!
Our wedding was just lovely – everything that we imagined came to life.
The eye for detail and great style is hard to beat.
4. Showcase Your Team
Showcasing your team members is one of the best ways to boost your credibility. By introducing your team, visitors will be able to put a face to who they are interacting with. You can also show each individual’s expertise and what they bring to the table.
Head of Styling
Elizabeth is the founder & head of styling. She has a masters degree in interior design.
Jessica’s experience is extensive. She’s been a supplier of flowers since 2010.
5. List Notable Clients & Projects
Showing your notable clients and projects is a good addition to your site. It shows that your services/products are great and good enough for big names. Of course, you should always check confidentiality clauses and get your client’s go signal before publishing anything about them.
Corporate Event – Clients
6. Periodically Update Your Website and Posts
Making sure that your content is updated is one of most important and most overlooked parts of maintaining a website. Updating content shows that your website is currently active and that visitors can rely on the information posted there.
It is also always a good idea to update your posts. This is not only an easy means to announce updates, but it is also a good way to improve your SEO.
7. Use Great Pictures
Using great pictures lets you show (rather than say) what you’ve done. Pictures tend to captivate and having great pictures shows that you maintain a good eye for detail in all that you do.
8. Make the Means to Contact You Obvious
To show that you are always ready and willing to take on orders, comments and other feedback, make sure that visitors are able to contact you easily. You can go all out by making a great contact us form or go simple by just linking your social media accounts. The point is to show how people can reach you, and quickly respond when they do make contact.
Building your credibility as a helpful expert may be difficult at times. After all, no one gets at the top of their game overnight. Make this process easier by following these useful tips.