5 Great Ways to Add Character to Your Site

5 Great Ways to Add Character to Your Site

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Last Updated on April 21, 2021

Looking for something extra to add some personality to your site? Try these tips to liven things up.


Websites are a reflection of your business and every element within your website forms part of your business’s brand identity. Hubspot reports that about 38% of people will stop engaging with a website if it is unattractive. Thus, it is important that your website gives a great first impression.

If you’re on the look out for things that could give more personality to an otherwise less than lively site, here are some things you might want to try.

1. Content

Content is king. Every website visitor’s primary goal is to know more about what your website is offering. Demonstrate your website’s personality through different writing tones, voices, and/or styles! Use persuasive writing on a sales landing page; narrative writing to talk about the history of your business, or descriptive writing to talk about what your website has to offer.

Additionally, quality content helps attract the right audience and engage with them. Other than providing information about what your website is abut, you could also create value-adding content that your visitors can learn from. This establishes brand authority and may also help your website rank better.

Tip:

Write catchy headers

Headers should be catchy, spark curiosity and spur the urge to read some more.

Need to be more funky?

Catchy catchphrases is the name of the game.

2. Layout

Selecting a layout to present your content is key. The most common layouts are single column, asymmetrical, and grid. Layouts should be dependent on whatever content it is that you want to display on a page. A common mistake that some websites have is using the same layout throughout the whole website. Layouts aren’t a one size fits all. To illustrate, see how we utilized a grid layout:

Grid Layout | 5 Great Ways to Add Character to Your Site
Grid layout in action

We used a grid for our blog to present information-heavy content in a way that website visitors can easily consume.

3. Color

Colors have different meanings. Choosing the right colors can emphasize elements in a website, incite emotions, or highlight calls to action.

However, it’s easy to overuse colors or use them in a displeasing way. Which is why it is important to set a color scheme to follow while designing a website. Here are some guielines when picking colors for a website color scheme:

  • Use one to three main colors to use for about 70% of the website. Usually, the main colors are consistent with your business’s branding.
  • Pick one pop of color to highlight important information on your website, or to emphasize calls to action.
  • Limit neutral colors to one or two. This will be used for content, backgrounds, or whitespace.

For more tips on elevating your website through color, read our article “5 Great Ways to Add Color to Your Site“.

4. Animation

Aside from color, animation also elevates user experience on your website. Using animations certainly grabs a website visitor’s attention and encourages them to keep browsing.

Here are some tips to add animation to your website:

Make use of pop-ups

Pop-ups are a great way to keep your site clean while still using interactive elements to consume more content.

Use Flashy Background Effects

Though this is better used sparingly, when used for the right sections, background image effects can effectively draw attention to page highlights. Here’s the fixed image effect as a great example.

Background Effects in Action

Using fixed images is great for highlighting important sections. Be careful not to overuse this effect though since too much of a good things might lead your guests feeling confused as to what to focus on.

Implement Hover Effects

To make your site more interactive, make use of great hover effects.

Hover

Great effects come in different forms

Hover

Great effects come in different forms

Use count-ups

Count-ups are a great way to present any achievement or even pricing!

Made you look

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Catch more eyes

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5. Dynamic Elements

Adding dynamic elements to your website enhances user experience. It personalizes content or animations on the website depending on certain conditions or factors. This is a sure way to increase engagement to your content while adding character to your website!

Here are some examples on how to implement dynamic elements on your website:

Using banners

Banners are subtly placed on top of a header. It could display different content depending on a user’s previous interaction (or lack thereof) with your website. For example, if it is. avisitor’s first time accessing your website, display a discount code for first-time buyers. On the other hand, if the user is a repeat visitor, display a referral discount code.

Recommendations

Display recommendations on any page based on a user’s previous interaction. This could be applied. to blog articles, or e-commerce products. Present some articles or products relevant to the ont they’re currently viewing.

Recap

Every site needs a little oomph. Here are elements that you can use to add some personality to your site:

  • Content
  • Layout
  • Color
  • Animation
  • Dynamic Elements
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