The best way to make sure that your point comes across well is to tell a great relatable story. Use these tips to make your website a more compelling read.
A good narrative makes for a great way to connect to your audience since it makes you more relatable and accessible. This feeling of commonality between you and your reader will make your audience want to engage with you more – read more of your work, appreciate your art, try out your service/product or participate in your advocacy.
1. Have a Central Theme
Having a clear idea of what you are all about is key to having engaging content. Your central theme, if it resonates, would be the main reason why people would pay your site a visit in the first place.
Also, without a central theme, your message will get muddled and your audience might end up scratching their heads trying to sift through confused content.
2. Present with a Logical Flow
Telling a good story with your site is best done with a good flow in mind. Present nitty gritty details too early and readers might lose interest right off the bat. Use big ideas throughout without giving any specifics and visitors might lose the depth of your content.
The key to a good flow is starting strong with a striking introduction, then display content in a way that would best showcase the details, and finally end with a clear call to action.
One Person, One Tree Campaign
Our individual contributions to saving the environment is crucial to our cause. If every person were to plant one tree every year, we can save our planet together.
Resources on Climate Change
Trees are being cut, water levels are rising, wildlife are disappearing. Check data and ways you can participate in saving the planet.
3. Be Thought-Provoking
Remember that you are never speaking to the void, and it is best to appeal to an actual audience. When telling your story, speak with actual people mind and try to evoke real emotions.
4. Use Striking Photos and Videos
Just like normal storybooks, photos and videos catch attention and help readers remember your message. A good story leverages great media to make it more thought-provoking.
5. Use the Appropriate Tone
The appropriate tone does wonders since it contributes to having the impact that you want. Some subjects call for a more serious voice, others might be better off using good humor. On the flip side, using an inappropriate tone might cause unnecessary confusion, and would hinder you from conveying the correct message.
These tips will help in making your website a good place for a compelling story.