Basics of Building a Website for Your Business

Basics of Building a Website for Your Business

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A website is absolutely essential in today’s competitive and increasingly media-centered society. Use the following guide to build a website for your business.


If you don’t have a website for your business yet, you might as well be living under a rock. Needless to say, a strong web presence should be a top priority if you want your business to stay competitive.

When building your business website, there’s always a risk of either saying too much, not saying enough, or not saying the right thing. To help you hurdle this seemingly complicated feat, here are the essentials that absolutely need to be in your business website:

1. What Makes You Different – Start with a Strong Value Proposition

As a business, you will be competing with a multitude of other businesses that may be offering similar, if not the same product or service. Your value proposition is what sets you apart, and shows potential customers why you are better than the rest.

Given the importance of your value proposition, it is essential to open your website showing what it is that makes you stand out.

Apparel Co.

Your chic fashion outlet for the world’s top brands

2. What Are You Selling – Showcase your offerings, products & services

What you have to offer is the point of it all. To make your website worth visiting, you need to be able to showcase your products and services well.

Keep things enticing and informative so your customers will have a great time shopping and looking through your product or services list. To make browsing more interesting, try these tips:

  • Group products into interesting collections or subtypes so visitors will have an easy time navigating and checking out what they want to buy
  • Use great photos, preferably featuring different angles or points of view for each of your items
  • Be very descriptive so buyers will have a good idea of what they can expect
  • Highlight the benefits of each product, and let your audience know how the items can be used

Fashion Forward Accessories

View the latest season’s accessories.

Shoes

Dresses

Accessories

3. How Can Customers Get Your Products and Services – Show People How to Purchase and Avail of Your Goods

When people see something they want, the next thing they’d want to know is how to get it. Whether you have a brick and mortar store or a purely e-commerce business, you will need to show customers how to order.

Be sure that you are clear in presenting the important details on how and where to order. Here are a few examples of what you need to showcase:

  • Highlight any steps that customers may have to take to make an order and be clear on product availability
  • Detail online ordering, pick-up and shipping options
  • Show the different means of contacting you for any questions – phone, email and social media details should be prominently displayed
  • If you have a physical store, make sure people will be able to find where you are – use guides such as maps and detailed directions

How to Order

1

Browse through the Collection

2

Fill up the Order Form

3

Check out & Confirm Payment

Apparel & Co.

123 Storefront Road, East Village, Kensington

4. Who is the Team behind the Products & Services – Highlight Your Team

People want to know that what they are getting is the product of experts and artisans. Showing off the team behind your products and giving a peak into your production process will increase value and quality. It will also make your customers feel more connected to your offering.

Suzy Sallon

Designer

The collection is the work of art of Suzy. She is the next big name in fashion.

5. How Much is Your Product – Show Your Prices & Promos

If you are selling something online, then it would be crucial that you show the prices of your products and services. Always show value so people will know why your products are worth every penny. Here are some tips on how to make great pricing pages or sections:

  • Display prices prominently so people will know what to look for
  • Highlight the particular pieces or services that you want people to buy more – add tags like “best seller” or “top item”
  • Detail product & service inclusions and exclusions to make sure it’s clear what your customers will be getting
  • Highlight any promos that may be ongoing and use countdowns to show that they might miss the opportunity
Dress

Dress

$49.00

ON SALE! 20% off

Trench Coat

Trench Coat

$59.99

Best seller

Recap

As part of building your business, you need to pay very close attention to your business website. It is crucial that your online presence is able to reflect the value that you offer. Here are the things that are essential to include in the website for your business:

  • What makes you different
  • What are you selling
  • How can customers get your products and services
  • Who is the team behind you product
  • How much is your product

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